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    <loc>https://www.alexhollmann.com/home</loc>
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    <lastmod>2023-04-12</lastmod>
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      <image:title>Home - Hi, I’m Alex! Through the arts and experiences, I help organizations and individuals communicate valuable stories and foster meaningful connections.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/1638832385538-UZ05LKDOJR4W0EDIU2WF/pinkalicious-scenicdesign-9-2.jpg</image:loc>
      <image:title>Home - Cross-Discliplinary Design</image:title>
      <image:caption>Every project is a design project. Whether it’s an audience journey or the staging for a play or event, every project needs to create meaning and achieve its goals – it needs to be designed. By combining my artistic foundation in theatre, visual art, and music with administrative skills such as marketing, budgeting, and programming, I approach challenges with an eye for aesthetics and an innate understanding of the creative process. Photo: Scenic, prop &amp; puppet design by Alex Hollmann for Pinkalicious the Musical.</image:caption>
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      <image:title>Home - Developed Concepts &amp; Strategies</image:title>
      <image:caption>At the core of every successful project is a big idea – a great concept. Dreaming up and refining that initial concept is the essential first step to building out an actionable strategy for achieving valuable change. I love to brainstorm, and I love to write a to-do list. Most of all, I love to make a plan – whether it’s a marketing plan, event plan, strategic plan, or ground plan. Photo: Mood board for Making History Together: The Atlanta Hospital Gala.</image:caption>
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      <image:title>Home - Distinctive Blend of Creativity and Logistics</image:title>
      <image:caption>To be effective, there must be balance. A project can’t succeed without both creativity and logistics. I excel at both exploring the big picture and finessing the details. Nowadays, in much of the creative industry there is an undeniable divide between “artists” and “managers.” However, both skillsets are necessary for success – and personally, I believe they should blend and build off each other. I am a designer; I am a coordinator. I am an administrator, and I am an artist. Photo: Scenic design by Alex Hollmann for Peter and the Starcatcher.</image:caption>
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      <image:title>Out with the Tide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Out with the Tide</image:title>
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    <lastmod>2023-01-21</lastmod>
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    <loc>https://www.alexhollmann.com/about</loc>
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    <lastmod>2022-02-10</lastmod>
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      <image:title>ABOUT</image:title>
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      <image:title>ABOUT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>ABOUT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.alexhollmann.com/store/p/out-with-the-tide-cd</loc>
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    <lastmod>2021-10-19</lastmod>
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      <image:title>Store - Limited Edition CD - Out with the Tide</image:title>
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      <image:title>Store - Limited Edition CD - Out with the Tide</image:title>
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      <image:title>Store - Limited Edition CD - Out with the Tide</image:title>
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      <image:title>Store - Limited Edition CD - Out with the Tide</image:title>
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    <loc>https://www.alexhollmann.com/store/p/digital-lyric-booklet</loc>
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    <lastmod>2021-10-19</lastmod>
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    <loc>https://www.alexhollmann.com/featuredprojects/atlanta-hospital-gala</loc>
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    <lastmod>2021-12-06</lastmod>
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      <image:title>Featured Projects - Atlanta Hospital Gala - THEME OVERVIEW</image:title>
      <image:caption>Official Theme: Making History Together Color Scheme: Black, White, Turquoise Primary Inspiration for Visual Language: Atlanta Hospital Branding, Museums &amp; History Venue: Atlanta History Center</image:caption>
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      <image:title>Featured Projects - Atlanta Hospital Gala - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Featured Projects - Atlanta Hospital Gala - SUMMARY OF EVENT OBJECTIVES</image:title>
      <image:caption>Generate sustainable excitement and advocacy that launches the project and propels the cause forward Inform/remind attendees of Atlanta Hospital's story and give a Call to Action! Unite the diverse community of Atlanta Hospital stakeholders around the common future/project and build community pride in the organization and project In essence… Enthusiastically building our future together… which translates to the theme: Making History Together</image:caption>
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      <image:title>Featured Projects - Atlanta Hospital Gala - CREATIVE RATIONALE</image:title>
      <image:caption>Bringing together the diverse members of our community, the event launches Atlanta Hospital’s campaign for a brand new facility the bold future we are building together. Hosted at the Atlanta History Center, the event design takes cues from the edutaining surroundings, bringing the Atlanta Hospital story to life as the next great exhibit. Inspired by the black and white photos that memorialize our past, the décor plays on the iconic Black &amp; White theme while infusing it with the signature turquoise that is transforming healthcare. After guests delight in the Center’s rich depictions of Atlanta’s past over cocktails, the event’s speakers, music, and food will inspire guests to envision the community’s growth, as we celebrate Making History Together: The Atlanta Hospital Gala.</image:caption>
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    <loc>https://www.alexhollmann.com/featuredprojects/album-release-party</loc>
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    <lastmod>2022-02-03</lastmod>
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      <image:title>Featured Projects - Album Release Party - EVENT OBJECTIVES</image:title>
      <image:caption>Celebrate the album release – it finally happened! Promote the release and sell/gift physical CDs Thank all the folks who have supported me Premiere the music in a live performance</image:caption>
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      <image:title>Featured Projects - Album Release Party - AGENDA AT-A-GLANCE</image:title>
      <image:caption>7:00 – Doors Open 7:00-7:45 – Hors d’oeuvres, drinks, photos, signed CD giveaway, socializing 7:15 – Welcome from the Artist 7:45-8:00 – Opening Act: Max &amp; Heidi 8:00-8:30 – Premiere Performance of the Album by Alex Hollmann 8:30-9:00 – Meet &amp; greet, continued hors d’oeuvres, drinks, &amp; photos 10:00 – Exclusive After Party</image:caption>
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      <image:title>Featured Projects - Album Release Party - DESIGN &amp; DÉCOR</image:title>
      <image:caption>In developing the design concept for the event, I drew inspiration from the album design – motifs such as water, beaches &amp; tides, pages of handwritten lyrics, the black and white of pianos, blue glass, the official album branding, and the dark blue that is the primary color of my personal brand. Additionally, it was my goal to use a creative floor plan and lighting to transform the library into a lounge and music venue, reminiscent of the glamorous, celebrity parties we all imagine. Drawing from my experience as a theatrical scenic designer, I developed the design concept using sketches and storyboards. Reimagining the giant floral arrangements traditionally used as event décor, I designed and created three large “bouquets” of handwritten lyric pages, pictured here.</image:caption>
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      <image:title>Featured Projects - Album Release Party - FOOD &amp; BEVERAGE</image:title>
      <image:caption>Key factors in choosing the menu were a.) Preferences of the guests b.) The artist’s favorite foods c.) Handheld, not messy hors d’oeuvres d.) Can be easily, quickly prepared by amateur cooks e.) Budget-conscious. MENU: Mini Mac &amp; Cheese Bites Antipasto Kebabs Mushroom &amp; Onion Pinwheels Smoked Gouda Wontons Deviled Strawberries Brownie Bites Barefoot Wine Spritzers and Bubbl’rs Strawberry Lemon Infused Water</image:caption>
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      <image:title>Featured Projects - Album Release Party - ATTENDEE COMMUNICATIONS</image:title>
      <image:caption>I designed an invitation for the event using Canva. To contact guests, manage RSVPs, and send reminders, I used Invitd, an online app that sends invitations by text message.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/73b118d1-e8b3-48ba-9815-7094ba93b528/albumreleasesketch_000013.jpg</image:loc>
      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>event design decor sketch for album release party</image:caption>
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      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>Alex smiles with three friends at the piano</image:caption>
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      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>event design decor sketch for album release party</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/5388b350-52e0-42d3-8561-baa7f8015e67/20210905_001144667_iOS.jpg</image:loc>
      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>display of food</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/a9f0a3ce-310b-4c15-82fd-d449f048b7a6/albumreleasesketch_000012.jpg</image:loc>
      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>event design food and beverage sketch for album release party</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/a6bde1c8-c623-486e-af90-4158d22ebbf7/IMG_4607.JPG</image:loc>
      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>Alex smiles with two friends</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/52dd2021-7f27-4bc6-9a05-142f26337af4/albumreleasesketch_000009.jpg</image:loc>
      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>event design floorplan sketch for album release party</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/2da71f46-cfb4-45e1-b091-6a186b996528/20210905_011019603_iOS.jpg</image:loc>
      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>Alex performs at the piano while a friend listens</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/c6bf6180-13b9-44fe-a86a-33cf452d8b23/20210905_001249295_iOS.jpg</image:loc>
      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>guests mingle at album release party</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/daefabd8-9377-4235-b5f6-ae20b575530c/20210905_005220998_iOS.jpg</image:loc>
      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>two people perform at the piano</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/b301993c-dab0-43fe-869d-4aee1d170d1f/20210905_001200045_iOS.jpg</image:loc>
      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>guest grabs beverages from ice bucket</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/dc3c6d3c-6f4e-41f1-950a-dd9d0d152538/20210905_021239743_iOS.jpg</image:loc>
      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>Alex smiles with three of his teachers</image:caption>
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      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>Max sings at the piano</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/cc3621d4-466c-4e73-9cb2-39884c155c06/20210905_022324863_iOS.jpg</image:loc>
      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>Alex poses with his teacher who holds a CD</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/b9f9922a-8fc1-4b1c-ac8b-b3f2e6adb58a/20210905_011140752_iOS.jpg</image:loc>
      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>bouquet of white roses sits next to Alex while he performs</image:caption>
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      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>guests smile at the album release party</image:caption>
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      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>crowd listens to singer at album release party</image:caption>
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      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>two large bouquets of lyric pages</image:caption>
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      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>display of food with blue glass decor</image:caption>
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      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>CD display and large bouquet of lyric pages</image:caption>
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      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>three beverage cans and blue tealight candle</image:caption>
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      <image:caption>album coasters and blue tealight candle</image:caption>
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      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>bouquet of lyric pages</image:caption>
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      <image:title>Featured Projects - Album Release Party</image:title>
      <image:caption>CD display, guest book, and album art poster</image:caption>
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    <loc>https://www.alexhollmann.com/featuredprojects/digital-marketing-plan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-02</lastmod>
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      <image:title>Featured Projects - Digital Marketing Plan - Campaign: Winter Nights</image:title>
      <image:caption>Winter Nights is an upcoming event at Instinct Arts.</image:caption>
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    <loc>https://www.alexhollmann.com/featuredprojects/programming</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-12-08</lastmod>
    <image:image>
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      <image:title>Featured Projects - Programming - Event #3: Zoom Theatre – King Lear</image:title>
      <image:caption>Although we will not have an outdoor Shakespeare this season, we are bringing the bard to your living room! Shakespeare wrote some of his most famous works while theaters were closed due to the plague. In honor of our shared experience with the bard, we will remount one of his greatest pandemic plays – King Lear. Helmed by one of our renowned directors, our creative team and actors have reimagined King Lear to be performed over the virtual platform Zoom, allowing us to explore what this classic tale looks like in a virtual world. Each performance will be live on Zoom. This is a ticketed event, and audiences will need to preregister as space is limited. Ticket prices are reduced compared to past in-person productions. Reasoning: I chose to do a virtual zoom theatre production of King Lear because it aligns with the mission of Verdigris Theatre and keeps with the tradition of programming Shakespeare. However, from the beginning of the process, the production will be conceived to be performed via Zoom to make the most of the medium. I expect that the production will “retain” much of our usual audience, but hopefully the new medium will attract new audience members who are curious what the reimagined production looks like.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/1638760622913-HSOP30AY22WW3PB2EJ11/unsplash-image-S3TD7cw1rPw.jpg</image:loc>
      <image:title>Featured Projects - Programming - Event #5: New Community Mural</image:title>
      <image:caption>Verdigris Theatre is committed to a thriving arts community. Although the pandemic has limited our ability to share live performance, there are still many ways for us to share the arts together. To this end, Verdigris Theatre, in partnership with other area arts organizations, is commissioning a new mural in the downtown. Created by a local artis, the new mural will promote the wealth of arts in our town and represent our pride for our community. Reasoning: I chose to commission a new community mural because, although it is not specifically theatre, it fits with our broader mission to promote the arts. The project will build our relationship with other organizations and the community. It will also build awareness for Verdigris Theatre – institutional marketing – and demonstrate a commitment to the arts and the community. Also, I think it is important for the organization to look to other artistic forms to make the most of this pandemic time, since traditional theatre is not an option. I think the community will be receptive to a new mural because it has demonstrated its commitment and love the for the arts many times, including through other murals in town.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/1638760304754-BDPIM6NH5PDDM5Z1J9TG/unsplash-image-OKLqGsCT8qs.jpg</image:loc>
      <image:title>Featured Projects - Programming - Event #2: Virtual Cabaret Series</image:title>
      <image:caption>Our typical seasons include a series of cabarets – we will continue this tradition!  Our 2020 cabarets will take place virtually via live-streaming. Because Zoom allows us to connect with artists across the nation, cabarets this season will feature both new artists and many of your favorite alumni from past seasons. Each cabaret will have a theme, such as Broadway Through the Ages, and will feature classic showtunes, songs by new composers, and some of the most iconic moments from past Verdigris Theatre seasons. Each cabaret will be performed live. The cabarets will be ticketed events, but at a reduced price compared to past in-person events. Audiences must preregister as space is limited. Reasoning: I chose to do a virtual cabaret series because it is an evolution of Verdigris Theatre’s traditional programming and meets some of the goals outlined in the mission. The cabaret special events attract a wide audience in a normal season, and if we can guide our audiences in adapting to the new viewing platform, I expect they will actively look forward to and “attend” these cabarets. By featuring past alumni, we make the most of the power of “celebrity,” and we will bring back audiences who were invested in our artists in past seasons.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/1638760554614-VU3UVSB6O7TA8BH39V7M/unsplash-image-smgTvepind4.jpg</image:loc>
      <image:title>Featured Projects - Programming - Event #4: Virtual Premiere of a New Work</image:title>
      <image:caption>In keeping with our tradition of fostering new theatrical work, Verdigris Theatre will be premiering a reading of a never-before-seen play this season. Since Verdigris Theatre was founded, many playwrights have spent time in our community. This season, we will be commissioning a new play from one of these alumni. The play will tell a modern story of 2020, written to make the most of this new virtual medium, and will feature a cast of artists from across the country. The event will be free, but audiences will need to preregister as space is limited. Reasoning: I chose to do a virtual premiere of a new work because it is a continuation of Verdigris Theatre’s new works programming. However, by commissioning the new work from an alumnus, we are able to make the most of current situation/technology and build a lasting relationship with that artist. I would use the “celebrity” of the alumni to attract as many people from our existing audience base as possible. Because the new work will touch on current issues, it may be the “edgiest” part of our programming, but we will work to educate our audiences on the importance of new work and build an appreciation for it.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/1638760112935-XLVIVPQS9X35WR2PPJWX/unsplash-image-O4aaYHvBIG0.jpg</image:loc>
      <image:title>Featured Projects - Programming - Event #1: The Outdoor Family-Friendly Show</image:title>
      <image:caption>Due to the pandemic, we are unable to share indoor performances together. However, we will endeavor to do an outdoor performance, making several changes to our operations to help keep our audiences and artists safe. In a typical season, our outdoor performance is traditionally a Shakespeare in the park. However, because we will only be able to do one in-person performance this season, we have elected to do a family-friendly show that is appealing to the widest audience possible. Some of the changes in operations: Audiences will be asked to wear masks while in the “theatre space.” As seen in various parks around the country, we will paint socially distanced circles for family units. All audiences will be safely distanced from the stage. In the spirit of our Shakespeare in the Park tradition, attendance will be free – but we will ask that audiences reserve free tickets in advance as space is limited. The show will be of a shorter length, performed with no intermission. It will feature a small cast. We will employ our wealth of local actors and artists to avoid bringing in artists from out-of-state. Shows will be performed during daylight (to eliminate lighting costs.) We will use paired down scenic and costume designs to maximize our budget for sound design. Extra attention will be given to our sound system and micing actors so our socially distanced audience can hear clearly and avoid crowding the stage. All rehearsals and performances will happen outdoors. We will use a hybrid of virtual rehearsals and a shortened in-person rehearsal schedule. The run of the show will also be shortened compared to a typical season. Potentially, we will have our acting company “quarantine” together for the in-person rehearsal time/performance run. Reasoning: I chose an outdoor family-friendly show because, while our in-person performance possibilities are drastically limited, an outdoor show is one of the few safe possibilities, if done right. I chose a family-friendly show instead of the traditional Shakespeare show because it will feel more accessible to a wider audience. A typical season includes multiple family-friendly shows, and this choice strives to fill that need. I expect the outdoor show to be well-received and attract many families. The biggest challenge will be safety precautions.</image:caption>
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    <lastmod>2022-02-02</lastmod>
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      <image:title>Featured Projects - Album Release Organic Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Featured Projects - Album Release Organic Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Featured Projects - Album Release Organic Social Media Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>1 Day to Go Countdown Story Graphic</image:caption>
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      <image:caption>10 Days to Go Story Graphic</image:caption>
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      <image:caption>Limited-Edition CDS Story Graphic</image:caption>
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      <image:caption>Out Now Cover Graphic</image:caption>
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      <image:caption>Out Now Post Graphic</image:caption>
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      <image:caption>Perk Package - Physical Album Bundle Post Graphic</image:caption>
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      <image:caption>Perk Package - All the Goods + Personal Video Post Graphic</image:caption>
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      <image:caption>Perk Package - New Album + Ivory Zephyrs Post Graphic</image:caption>
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      <image:title>Featured Projects - Album Release Organic Social Media Marketing</image:title>
      <image:caption>Spotify Pre-Save Story Graphic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/1cef501f-959b-4e21-bc9e-1693079daf25/thank+you+1.png</image:loc>
      <image:title>Featured Projects - Album Release Organic Social Media Marketing</image:title>
      <image:caption>Thank Post Graphic 1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/840e6435-c004-4cfd-be0b-2f419cd789e6/thank+you+2.png</image:loc>
      <image:title>Featured Projects - Album Release Organic Social Media Marketing</image:title>
      <image:caption>Thank You Post Graphic 2</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/2246893a-fdd2-4376-89b8-f15239e61b87/thank+you+4.png</image:loc>
      <image:title>Featured Projects - Album Release Organic Social Media Marketing</image:title>
      <image:caption>Thank You Post Graphic 2</image:caption>
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  </url>
  <url>
    <loc>https://www.alexhollmann.com/featuredprojects/nonprofit-concept</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/1638766045970-09EVSZ1S8YY7NEDFOATF/unsplash-image-8Arw-cEpt-Q.jpg</image:loc>
      <image:title>Featured Projects - Nonprofit Concept - EVERYONE IS AN ARTIST</image:title>
      <image:caption>In the Instinct Arts community, artists, administrators, and audience members are equals because they do not play a static role. In many of the nonprofits I have observed, there seems to be a divide between these different groups. It works for some organizations – the artists make the thing and the audience members just want to watch. But our mission is to inspire all people to follow their artistic instincts. For artists, I want Instinct Arts to feel like a home, a place where they are equally eager to create their own art and attend events to learn from others. No doubt, our administrators will come from a background in creation, and I want to empower them to continue exploring their artistic passions. Especially, I want our audience members to be motivated by our programming to go make their own art. It is certainly in the realm of possibility that an individual who was previously “just an audience member” returns to Instinct Arts as an “artist.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/1638766401972-G497PRYLD2U6W9B2KZZC/unsplash-image-RMlrnfuORb4.jpg</image:loc>
      <image:title>Featured Projects - Nonprofit Concept - EMPOWERING ARTISTS</image:title>
      <image:caption>Without a doubt, the financial model will need careful planning – but across the board, I want artists to be well compensated for their work. Beyond this, an important part of Instinct Arts is empowering artists to make the art that excites them. I foresee Instinct Arts doing a mix of presenting and producing, but overall, I want our programming choices to be innovative and artist-driven. I believe that if we make it possible for artists to create work that inspires them, audiences will be eager to experience it. Additionally, a significant function of the Instinct Arts’ platform will be to amplify artists’ voices and visibility in the greater community. The Instinct Arts brand will be overarching, but I think our artists’ personal brands are equally important. Over the course of a season, the organization will work with many different artists, and I will not ask artists to leave their identities at the door. If we generate genuine buzz for our artists, we are also creating lasting awareness for the organization. The goal is that, instead of saying, “Oh, we’re attending a concert at Instinct Arts,” our audience members will enthusiastically tell their friends “Tiessa Mills is premiering her new work at Instinct Arts. We can’t miss it – come with us!”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/1638766213307-04LHYUNJKJWTAKBT6BV8/unsplash-image-1gh6oD6aDhs.jpg</image:loc>
      <image:title>Featured Projects - Nonprofit Concept - DIVERSITY, EQUITY &amp; INCLUSION</image:title>
      <image:caption>If Instinct Arts genuinely believes that everyone is an artist, then the principles of diversity, equity, and inclusion need to be built into the fabric of the organization. It is a new organization – so we will learn from the mistakes of existing organizations. What does this look like in practice? First, understanding the broader community the organization exists in and embracing it is essential. Instinct Arts needs to be accessible and inviting in all its actions, whether that be ticket sales or marketing. We cannot outprice our community, and we need to market in creative ways that reach a diverse audience where they are. Since our work starts with empowering artists, from the beginning, we need to actively seek out and invite diverse artists to work with us –diverse in demographic, diverse in discipline. Building from that, we need to encourage our artists to invite their circles to the organization. If we incorporate diversity, equity, and inclusion into the foundations of our organization, it will ripple outwards. Hopefully, if we act with intention in the creation of the organization, inclusive actions will become sustained and second nature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/1638766286684-2OXDDE3R90WR778FD7IW/unsplash-image-hSAlu33padA.jpg</image:loc>
      <image:title>Featured Projects - Nonprofit Concept - CROSS-DISCLIPLINARY ARTS EVENTS</image:title>
      <image:caption>Instinct Arts will be a cross-disciplinary arts organization. Honestly, this is rooted in my own refusal to pick a single art form. But more importantly, I think there are endless creative possibilities and opportunities for growth when we widen our vision to include theatre, music, visual art, dance, film, writing, fashion, design, and more. Certainly, there are some audiences that only desire to listen to Beethoven at the symphony. Unquestionably, there are some artists who wish to give all their focus to acting in hopes of a Broadway career. But I think there is great deal of arts-minded individuals who will find it invigorating to consistently engage with similar-yet-different people and ideas. When talking about Instinct Art’s programming, I am choosing to use the words “arts events.” The phrase leaves the door open for all sorts of possibilities, and that versatility is vital. Across the board, our events will be stimulating, arts-centered, and promotive of camaraderie. But from month to month, events might be immersive theatre pieces, experimental chamber ensemble concerts, or art installation cocktail receptions. Since each event is unique, we want our community members to think, “Wow, we can’t miss this!” Our events will have an educational component associated with them, but our approach to education will be “How can we learn from each other’s creative perspectives?” Just as our events are varied, our educational programs will be catered to the nature of each event. So, an art installation may be paired with an artist-led, medium-specific workshop, and an immersive theatre piece might be joined by a talkback with the creative team discussing how the project was conceived. We will strive to create educational programming that allows audience members to explore their creative skills and facilitates artists learning from each other.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/1638922566022-2SMY8NFAJQAN214EU3A4/unsplash-image-cw-cj_nFa14.jpg</image:loc>
      <image:title>Featured Projects - Nonprofit Concept - A VIBRANT COMMUNITY</image:title>
      <image:caption>At the core of Instinct Arts is the goal of creating an inclusive community that encompasses artists, administrators, and audience members. When reading Michael Kaiser’s book Curtains? The Future of the Arts in America, I was struck by his discussion of building an organization’s “family” and his explanation of subscriptions in the early days of modern nonprofits. More specifically, I was intrigued by the fact that many people purchased subscriptions because attendance at nonprofit events became part of their social life. The idea of regular arts events being a desired component of a dynamic social life resonates with me – but I feel that many nonprofits miss the mark on this. In my personal experience, my interaction with organizations is often sporadic or program-specific – rarely do I feel a true sense of community. With Instinct Arts, almost building on the concept of salons, I want to create a space where people feel a personal connection and investment, and they are motivated to frequently revisit for new, inspiring experiences.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexhollmann.com/featuredprojects/grant-writing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-07</lastmod>
  </url>
  <url>
    <loc>https://www.alexhollmann.com/featuredprojects/little-women-scenic-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/eae7ba09-d03e-4f55-a58b-12f7140af0d9/littlewomen-set-1.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
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      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
      <image:caption>Jo's Portfolio</image:caption>
    </image:image>
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      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
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      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
      <image:caption>Jo's Portfolio</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/4d453b3f-a05a-47fe-ae08-815c7c70a5dc/littlewomen-set-3.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/4d218c3d-c6b7-4c6d-874b-e74cac8015b8/littlewomen-props-4.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
      <image:caption>Christmas Tree</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/cc603e03-07d6-4dff-ba14-0e70cca7c9d2/littlewomen-set-4.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/f610c664-3d12-4472-9d87-2941656e2e45/littlewomen-props-5.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
      <image:caption>Kite, Spool, Wheelchair</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/53e93a87-5e27-4467-956a-5cf9026e6c3b/littlewomen-set-5.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/342275e3-6538-466f-9943-e9fe0c93e518/littlewomen-props-6.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
      <image:caption>Script Pages, Toy Sword</image:caption>
    </image:image>
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      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/adebfcbf-eed9-4379-ac68-fc5a16e9734e/littlewomen-props-7.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
      <image:caption>Luggage</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/e21c9591-fe64-4707-9e7f-a6181c87f5ff/littlewomen-set-7.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/6a44622b-1e9c-4fa9-8228-a0ae03bb3d37/littlewomen-props-8.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
      <image:caption>Letter, Furniture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/16ab6ea3-fe6e-4314-943a-2b224722cc40/littlewomen-set-8.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/b4e3f677-c3c5-45b0-a382-f23882cc6cd9/littlewomen-props-9.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
      <image:caption>Amy's Sketchbook &amp; Belongings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/63294a1c-6288-466d-85a8-f007cf759895/littlewomen-props-10.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
      <image:caption>Champagne Crate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/c36d0c29-c13a-42b7-81be-96a8df77cdb9/littlewomen-props-11.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
      <image:caption>Decorating the Wedding Arbor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/282cc166-bf75-46c1-abfb-1a22edce2ae0/littlewomen-props-12.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
      <image:caption>Wedding Flowers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/d4d3c133-d058-4472-a008-9e5dbb3fa312/littlewomen-props-2.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
      <image:caption>Furniture</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/31d9aed8-1135-4a58-b283-759c3641ce7f/littlewomen-props-13.jpg</image:loc>
      <image:title>Featured Projects - Little Women | Scenic &amp; Properties Design</image:title>
      <image:caption>Jo's Finished Book</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexhollmann.com/featuredprojects/pinkalicious-scenic-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/fa7c85fe-c2cf-4731-a632-34e2ed998a07/pinkalicious-scenicdesign-1.jpg</image:loc>
      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
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      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/6f976466-2031-4543-bd2a-8bae449e85c7/pinkalicious-props-2.jpg</image:loc>
      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
      <image:caption>Four-Person Bicycle</image:caption>
    </image:image>
    <image:image>
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      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
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      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
      <image:caption>Bird, Bee &amp; Butterfly Puppets</image:caption>
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      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/d15aee6c-c326-4989-8f4d-e3a48f84a0b1/pinkalicious-props-4.jpg</image:loc>
      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
      <image:caption>Green Food</image:caption>
    </image:image>
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      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
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      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
      <image:caption>Green Food</image:caption>
    </image:image>
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      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fccc1528d9fc76adca1355/59d97828-6071-4814-90df-94922d50a27b/pinkalicious-props-6.jpg</image:loc>
      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
      <image:caption>Green Food</image:caption>
    </image:image>
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      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
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      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
      <image:caption>"Cupcookiecakes"</image:caption>
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      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
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      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
      <image:caption>Sponge, Industrial Strength Soap</image:caption>
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      <image:caption>Sponge</image:caption>
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      <image:title>Featured Projects - Pinkalicious | Scenic &amp; Properties Design</image:title>
      <image:caption>Cupcakes</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexhollmann.com/featuredprojects/unnecessary-farce-director</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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